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Home > The Club > Clothing
Home > The Club > Clothing


Benfleet Yacht Club have teamed up with a local company "Brand Identity Clothing" to supply personalised branded boating clothing to our members.This company is based in Southend on Sea (immediately opposite Southend Crematorium), at the following address:

Unit 2, 555 Sutton Rd, Southend-on-Sea, SS2 5FB.

Click on the link (in red coloured text below) to visit the 'Benfleet Yacht Club members area' within the Brand Identity Clothing website. With this system, members will be able to select, order and pay for clothing directly on-line and either collect, or pay to have delivered. Full details on how to order are shown in the clothing website:


Please note that the prices shown on the Brand Identity website are all "plus VAT" (additional 20%). VAT will be added during the final check-out process.

The Benfleet Yacht Club members area is separated into six separate product category types. Each category contains a large number of products which can be ordered, along with colour and size options:

| Men's Clothing | Women's Clothing | Unisex Clothing | Unisex Premium Clothing |

| Children's Clothing | BYC Coastal Rowing Branded Clothing |

All garments are supplied with the BYC Burgee and the name "Benfleet YC" included in the price. There is an opportunity to add your boat name, for a small additional charge (see red coloured text below). You will have the choice of adding this under the burgee or on the right breast

Brand Identity do have a small showroom, which members are welcome to visit. However, their product range is vast (they also specialise in Industrial Work Wear and other specialist clothing ranges), so not everything may be available to view. It is also possible try the garments on for size prior to embroidery: firstly order your items on-line, then 'visit' Brand Identity when they come into stock. Please state this in the additional information field, at the final stage of the check-out process.

The personalised embroidery (BYC Burgee, Club, Name and Boat Name etc) is produced using an 'eight head' computer controlled embroidery machine: which means that eight garments are embroidered simultaneously. There may be occasions where there will be a delay of possibly three or four weeks, to allow other BYC members orders to be taken to make up eight products.

Instructions for the addition of your boat name (wording copied from the Brand Identity website): For an additional £3.00 per item we can embroider your boat name onto your clothing. You will need to add this item to the basket, 1 for every item you would like embroidered. Then on check out there is an additional information field, in there you will need to state in the products you would like embroidered, location of embroidery (under logo or right breast) and the boat name you would like. Please ensure you type the name exactly as you would like it embroidered.

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